It can be easy to overlook the reach and impact of video, we scroll through so much content on our devices it can feel like a blur, but a good video can bring that itchy scrolling finger to a halt and bring it over to the share button, and for good reason – video has quickly taken over as the most consumed media form online, and it’s popularity is increasing exponentially.
Video is not only a great way to bring across the message of your company, but it also allows customers to see the ethics behind the brand, and what drives you as a team, and most importantly – you can use it to tell a story.
People like stories.
Of course, everyone can read a press release or double tap to like a captioned photo, but using video to create the story of your brand engages an audience on another level, and the passive nature of watching rather than reading is a lot more convincing for some.
Last year, people watched over 84 minutes of online video a day, and 87% of online marketers use video content to promote companies and their businesses, overall one third of all online activity is spent watching video* It’s worth being involved in these statistics, an engaging piece of video content can bring in a lot more than a liked post, or a status update, and as a cherry on top – video content is shared 12 times more than text and images combined.
At MCMU, we’ve known for a long time that video is one of the most powerful ways for brands to bring across their message, so we’re diving head first into video, telling new stories and showing off companies in their best light.
Atlantic Home Eyecare is a service which focuses on bringing optician services to those who don’t have easy access to them. We followed them for a day of their normal work, and combined it with an interview with one of the owners to craft a story of who they are, what they stand for, and what drives them to do it.
The resulting video is something that shows potential patients an overall picture of the company very quickly, while highlighting the social and human side of the interactions taking place.
If you’re considering video for the first time, or are interested in creating some new video content for your business or brand, then don’t hesitate to get in contact for a full and comprehensive service from McQueenie Mulholland.
* Lister, M., 2020. 37 Staggering Video Marketing Statistics For 2018. [online] Wordstream.com. Available at: <https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics> [Accessed 17 July 2020].