by Eleanor Yeo | Nov 14, 2017 | Marketing
Communications – who’s the expert? by Eleanor Yeo We’re constantly amazed by the number of people in our marketplace who call themselves ‘experts’. Whether it’s marketing, social media, PR, web development, SEO, design … there are a plethora of people who claim... by Sue McQueenie | Oct 12, 2017 | Communications
Blogger….or blagger? by Sue McQueenie We recently had a really interesting meeting with a client. We’d arranged for some bloggers, both local to Exeter and from out of the area, to visit their new glamping site as part of the launch publicity. When we said we’d like... by McQueenie Mulholland | Sep 12, 2017 | Marketing
Customer focus is the key to breaking into a new market by McQueenie Mulholland If you want to launch your products into a new market you need outstanding customer focus. Take a lesson from KFC. In 1987 they launched the brand in China, with their famous ‘Finger... by McQueenie Mulholland | Jul 17, 2017 | Marketing
Why use direct mail in the 21st century? by McQueenie Mulholland There has been a seismic shift towards digital in marketing communications over the last few years, and we often find ourselves telling dubious clients that direct mail is still a very good option to...
