by McQueenie Mulholland | Sep 12, 2017 | Marketing
Customer focus is the key to breaking into a new market by McQueenie Mulholland If you want to launch your products into a new market you need outstanding customer focus. Take a lesson from KFC. In 1987 they launched the brand in China, with their famous ‘Finger... by McQueenie Mulholland | Aug 29, 2017 | Communications
The power of clear communication in business by McQueenie Mulholland Clear communication can be the difference between success and failure in business. The ability to deliver the right message, to the right people, at the right time, is what sells products and changes... by McQueenie Mulholland | Jul 26, 2017 | Communications
What does your logo stand for? by McQueenie Mulholland What does your logo stand for? Logos – or marks, or brands – have been used to establish the origin of products for centuries. But they’re more than just a badge. They’re a statement about the quality of your... by McQueenie Mulholland | Jul 17, 2017 | Communications
Brand building: Where do you start? by McQueenie Mulholland Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start?...
