by Sue McQueenie | Jul 17, 2017 | Communications
Don’t fall at the first hurdle, keep PR newsworthy by Sue McQueenie When I worked in regional newspapers there were some pretty tough characters running the newsdesks. They would get calls from PR companies about a whole variety of subjects. The conversations would... by Rob Mulholland | Jul 11, 2017 | Marketing
Who do you know? Starting a marketing or PR campaign by Rob Mulholland There are many questions to consider when starting marketing or PR campaigns – what’s our objective, what’s our budget, do we have the time or the right skills to pull off the work? These are all... by McQueenie Mulholland | Jul 11, 2017 | Marketing
The Importance of the Creative Brief by McQueenie Mulholland The creative brief, sometimes written by clients, sometimes written internally by the agency, is a fundamental element of any marketing communications campaign. The main objective of this important document... by Sue McQueenie | Jul 11, 2017 | Communications
PR that’s not just PR but Content by Sue McQueenie TALK to any marketer who knows their stuff and you’ll be sure to hear the words digital, channels, analytics and content as they discuss strategies for your business or charity. And it got me to thinking, in...
