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The Importance of the Creative Brief

The Importance of the Creative Brief by McQueenie Mulholland The creative brief, sometimes written by clients, sometimes written internally by the agency, is a fundamental element of any marketing communications campaign. The main objective of this important document...

It’s still all about the brand

It’s still all about the brand by Eleanor Yeo Whether it’s Marks and Spencer, Tesco or VW – we are surrounded by “brands”. They are an integral part of our daily life as customers, and crucial for helping businesses to grow, develop and maintain customer loyalty. But...

The art of being nosey

The art of being nosey by Eleanor Yeo I’m a pretty curious person (some might call it nosey!) and throughout my adult life I’ve often found that this has formed the basis for some great friendships. I enjoy asking questions and finding out about the ins and outs, and...