by McQueenie Mulholland | Jul 11, 2017 | Marketing
The Importance of the Creative Brief by McQueenie Mulholland The creative brief, sometimes written by clients, sometimes written internally by the agency, is a fundamental element of any marketing communications campaign. The main objective of this important document... by Eleanor Yeo | Jul 11, 2017 | Marketing
Our Top 5 (on a budget) Marketing Communications Tactics by Eleanor Yeo At McQueenie Mulholland we represent clients from a multitude of sectors, from charities to retailers, from B2Bs to farms. The one thing that our clients all have in common is that they have a... by Rob Mulholland | Jul 11, 2017 | Fundraising
Client donations: Test channels not just the ask itself by Rob Mulholland In our work with charities (especially smaller ones) we see a lot of concern and reluctance to ask clients, who benefit from an organisation’s services, for donations. It’s understandable and we... by Eleanor Yeo | Jul 11, 2017 | Communications
It’s still all about the brand by Eleanor Yeo Whether it’s Marks and Spencer, Tesco or VW – we are surrounded by “brands”. They are an integral part of our daily life as customers, and crucial for helping businesses to grow, develop and maintain customer loyalty. But... by Eleanor Yeo | Jul 11, 2017 | Communications
The art of being nosey by Eleanor Yeo I’m a pretty curious person (some might call it nosey!) and throughout my adult life I’ve often found that this has formed the basis for some great friendships. I enjoy asking questions and finding out about the ins and outs, and...
