by McQueenie Mulholland | Sep 12, 2017 | Marketing
Customer focus is the key to breaking into a new market by McQueenie Mulholland If you want to launch your products into a new market you need outstanding customer focus. Take a lesson from KFC. In 1987 they launched the brand in China, with their famous ‘Finger... by Eleanor Yeo | Jul 11, 2017 | Communications
Our Top 5 Messaging Do’s and Don’t’s by Eleanor Yeo We often find that the first task for any organisation is to clarify their message. It sounds so simple doesn’t it? All you need to do is define exactly what it is that you’re trying to say. But so...
