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Brand building: Where do you start?

Brand building: Where do you start? by McQueenie Mulholland Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start?...

It’s still all about the brand

It’s still all about the brand by Eleanor Yeo Whether it’s Marks and Spencer, Tesco or VW – we are surrounded by “brands”. They are an integral part of our daily life as customers, and crucial for helping businesses to grow, develop and maintain customer loyalty. But...

The art of being nosey

The art of being nosey by Eleanor Yeo I’m a pretty curious person (some might call it nosey!) and throughout my adult life I’ve often found that this has formed the basis for some great friendships. I enjoy asking questions and finding out about the ins and outs, and...