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What does your logo stand for?

What does your logo stand for? by McQueenie Mulholland What does your logo stand for? Logos – or marks, or brands – have been used to establish the origin of products for centuries. But they’re more than just a badge. They’re a statement about the quality of your...

Brand building: Where do you start?

Brand building: Where do you start? by McQueenie Mulholland Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start?...

It’s still all about the brand

It’s still all about the brand by Eleanor Yeo Whether it’s Marks and Spencer, Tesco or VW – we are surrounded by “brands”. They are an integral part of our daily life as customers, and crucial for helping businesses to grow, develop and maintain customer loyalty. But...