the Deaf Academy
McQueenie Mulholland was appointed by this high profile local charity to create a new logo, brand assets and website as they started a historic new chapter.
The Deaf Academy is a specialist school and college for Deaf children and young people. The rebrand was required ahead of their move from Exeter to a state-of-the-art campus in Exmouth.
The design brief was for a new logo and strapline that would inspire pride and embody the aspirations of the school and it’s students.
The launch of the brand has been complemented with ongoing PR and editorial support during and following the transition to the new location, and McQueenie Mulholland was delighted to be asked to create a short film to showcase the Deaf Academy in their new home.
The main challenge
The main challenge was to create a brand with a strong visual identity that was meaningful for Deaf students and staff as well as effective for external, predominantly hearing, audiences.
Consideration also needed to be given to how the brand would be represented in British Sign Language, as well as developing an English strapline.
After the brand was finalised a new sign was created to represent the school.
“A straightforward, open process with a hardworking team who very clearly have their clients’ best interests at heart.
The team have listened to our needs, and delivered a website and brand that meet our objectives and are professional and unique. They dealt particularly well with the complexities of designing a brand that our Deaf staff and students would feel proud of.
We are delighted with our new look and website!”
Nicki McCaskie, Marketing Manager