McQueenie Mulholland has worked closely with this highly regarded Exeter law firm for a number of years.
Cartridges Law already had a strong reputation for their legal aid work and involvement in the local community, but felt that their existing brand did not accurately reflect their expertise in a wide range of personal and business services.
A new identity
A brand and website were created as part of a successful marketing strategy. The objective was to create a contemporary brand for a successful, modern law firm, while maintaining a sense of connection with the firm’s history and community role.
The design process took inspiration from the old brand as well as themes identified through a collaborative brand definition process. The final concept was a bold, clean logo with complementary typeface and a subtle update to the firm’s historic colours.
The roll out of the new brand identity and website has been supported by a comprehensive marketing strategy, including ongoing website content and search engine optimisation, organic and paid social media, print advertising, and PR/editorial.