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Strategy

Brand

Design

PR & Media

Website

Photography

Copy & Content

Digital

Video

Cartridges Law

McQueenie Mulholland has worked closely with this highly regarded Exeter law firm for a number of years.

Cartridges Law already had a strong reputation for their legal aid work and involvement in the local community, but felt that their existing brand did not accurately reflect their expertise in a wide range of personal and business services.

A new identity

A brand and website were created as part of a successful marketing strategy. The objective was to create a contemporary brand for a successful, modern law firm, while maintaining a sense of connection with the firm’s history and community role.

The result

The design process took inspiration from the old brand as well as themes identified through a collaborative brand definition process. The final concept was a bold, clean logo with complementary typeface and a subtle update to the firm’s historic colours.

The roll out of the new brand identity and website has been supported by a comprehensive marketing strategy, including ongoing website content and search engine optimisation, organic and paid social media, print advertising, and PR/editorial.