The 6 Principles of Persuasive Marketing

The 6 Principles of Persuasive Marketing by McQueenie Mulholland At the core of any marketing campaign is the desire to persuade consumers to buy your product or service. However, to be able to persuade somebody to do something, you must be in a position of influence....

How Social Media Changed Marketing

How Social Media Changed Marketing by McQueenie Mulholland The world of marketing has undergone a sea change in recent years. Gone are the days of traditional marketing efforts; as people spend more and more of their time online, the age of digital marketing is in...