Osteo & Physio
Digital Case Study
Osteo & Physio provides specialist health and wellbeing treatments through osteopathy, physiotherapy, massage and acupuncture. With a number of outlets across Devon that are designed for private patient use, Osteo & Physio approached us to design and implement a multi-channel digital acquisition programme that would drive interest and new customers to the business.
Reviewing the scope and depth of the client’s existing digital programme was our starting point. This gave us a benchmark set of key performance indicators (KPIs) for which we could measure the impact of the future digital strategy against. Email had been a particularly strong channel for retaining existing customer, while the businesses strong SEO had contributed to drawing in new customers.
Our strategy continued to these channels of activity but introduced creative tests to email and expanded the keyword strategy of the SEO programme (supported by consistent content generation). We also introduced social media (Twitter and Facebook) and pay per click advertising (PPC). Across all channels, our creative output maintained a consistent message, tone of voice, and look and feel, but overall we focused heavily on how to engage potential customers in conversation about the client’s sector and work.
The approach taken produced an improvement in the KPIs we had been measuring – SEO had an overall increase of 14 places across the entire website; email open rates and click through had climbed; social media had grown a valuable following that engaged regularly with the brand; and PPC had driven further numbers of new cold leads. In all this translated to increased enquiries and conversions for the business.
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