McQueenie Mulholland

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Lazy language – the cardinal sin of copywriting

MarketingEmma CottleComment

It has never been easier to communicate with your customers online, but with the proliferation of social media and blogs has come a number of bad copywriting habits. Do you fall into any of these common copywriting traps? 

How can small, local charities get more out of Christmas?

StrategySarah ThomComment

Christmas is the season of goodwill and can be a successful time of the year for charity fundraising. But how do small, local charities make the most out of Christmas? 

Customer focus is the key to breaking into a new market

Marketing, StrategyJonathan AlderComment

Want to break into new markets? Focusing on the customer, and not your business is a grest place to start. Read more to find out why.

Your social media following: A value not volume game

Strategy, DigitalRob Mulholland

Do you place more value on the number of followers rather than the quality of followers you have on social media? You may be looking at it the wrong way, read more to find out why.