Read our top hints and tips on how to stay focussed and plan ahead during the quieter times of the year.
Social media acts as the voice for your brand, and is increasingly becoming the first port of call for potential customers doing their research into the product or service that you offer. After all, social media is free, instant and accessible to an engaged audience of potential customers.
You may have read our recent article on the best times to post on different social media channels. But what is the best way to communicate with these audiences? The answer is that it depends on which channel you are using. Although it may be tempting to duplicate content across all of your accounts, and upload identical posts in bulk – spending time curating your content for each platform will pay dividends – we promise.
However, there is one overriding rule – make it engaging. Think about the most engaging people you know. They are most likely 1) interesting, 2) attractive 3) the most engaged themselves. This also applies for your content.
Here are some tips for successful content on each platform:
Your posts will perform better with photos – Facebook posts with images see 2.3X more engagement than those without images
Organic Facebook engagement is highest on posts with videos (13.9%) and photos (13.7%)
B2C marketers place greater importance on visual content than B2B marketers – making Facebook the perfect platform for more visual content
Using emoticons will get your post more likes
Question posts have twice the engagement of non-question posts
Tweets including images and hashtags can double engagement
Tweets with image links get 2x the engagement rate of those without
As with Facebook, photos are more engaging for Twitter users
Tweets with less than 100 characters get 17% more engagement – but tweets with links perform the best with 120-130 characters
Invest the time to create interesting images to increase engagement
Use hashtags and don’t be afraid to use a lot! Spend some time curating a list of relevant hashtags
Use images that support your brand’s voice and ethos
Try adding text to images to give each product some context
Write keyword-rich descriptions and boards
Always add a link to your pin descriptions
Don’t just show your product – show what you can do with your product
Share tips and inside knowledge
Tell your company’s story in pictures
Each post should focus on a specific topic that highlights your unique expertise
Write interesting, attention grabbing headlines, which include industry keywords
- Add pictures, videos and presentations to your post. As with other channels, visual posts will receive more engagement
Social Media has become one of the main ways that businesses reach out to their customers online. But with so many different channels, it can seem like a daunting task to keep your eye on them all at the same time. To overcome this, many businesses use scheduling platforms such as Hootsuite to manage their various accounts. But whilst these tools can be very helpful when it comes to scheduling posts and managing your social channels, it is important not to rely on them completely.
Audiences have come to expect more from businesses on social media than a few posts per day; they want to be able to reach the business and talk to them in real time. This is where some businesses fall short of expectations; they schedule all their posts beforehand and then put social media to the back of their minds, not responding to comments or questions as they happen.
This has led to a push for businesses to ‘humanise’ their social media. When customers (existing or potential) engage with you they don’t want to feel like they are being ignored, or talking to a robot, so it is important to show people that there are real people behind the account.
Here are our top tips for making your social media, social!
1. Use everyday language – people don’t want to see posts filled with business jargon. Use the language that you would if you were talking to them in person.
2. Post pictures – and not just professional ones! Share the everyday pictures with your followers. This will show your fun side and that you are real people, and not just a business.
3. Make sure your social and your business presence is aligned – if your business is known for being quirky and fun, then make sure that this persona comes across online as well. There should be a seamless transition from the physical location of your business to your virtual accounts.
4. Acknowledge mistakes – everybody makes mistakes, it’s life! So, if you make a faux pas then don’t just remove it and pretend it never happened, own up to it and acknowledge the mistake. Your followers will respond much more positively and forget the mistake a lot sooner.
5. Engage with your followers – ask questions and respond to comments with personalised answers. Your customers will love you for it.
6. Customise content on your different channels – some things that work well on one channel won’t work as well on another, and that’s ok! Don’t schedule all your posts to go out on all your social channels at the same time, it will quickly become boring for your followers if all your channels look the same. Spend time finding out what works best on each channel and personalise posts for each one so that they all have their own distinct style.
7. Mention people – If you’ve just had a business meeting with a client then mention them in a post, or if you have got a new supplier then broadcast that out on your social media with them tagged in it. Building relationships with people is what social media is all about, so take advantage.