Business is as much about what you know, as who you know. At McQueenie Mulholland we know the value of building and maintaining relationships with our clients, and Being Human is at the heart of everything we do.
Thinking about using influencers in your marketing strategy? Read our top tips on how to make sure you get the most out of this type of marketing and reach the right people.
Want to break into new markets? Focusing on the customer, and not your business is a grest place to start. Read more to find out why.
Clear communication can be the difference between success and failure in business. The ability to deliver the right message, to the right people, at the right time, is what sells products and changes behaviour
More than ever, organisations are becoming aware of the importance of Corporate Social Responsibility (CSR), and growing more confident in vocalising their own commitments that they have made to society – whether that is in the form of charity donations, changes they are making to help the environment or offering services free of charge. This has come after a shift in marketing which has evolved from product-based to consumer-based to value-based marketing.
First of all, what exactly is Corporate Social Responsibility?
It aims to ensure that companies conduct their business in a way that is ethical. This means taking account of their social, economic and environmental impact, and consideration of human rights. There has been increased pressure from employees, customers and government bodies for businesses to be more transparent about their activities and maintain acceptable standards in their business practice.
Communicating your CSR commitments improves brand trust and loyalty both internally and externally, as discovered by this study by Nielsen in 2014 – who found that 55% of global online consumers across 60 countries would be willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.
There have been a couple of excellent examples of this recently. Dell have outlined their Legacy of Good Plan, which details 21 ambitious CSR goals that they intend to achieve by 2020. These include designing out waste and creating a more sustainable supply chain. By highlighting their strategy, Dell are evidencing their long term commitment to society and the environment at large – giving them an advantage over their competitors in a market that is increasingly aware of ethical credentials.
Another example of a great CSR strategy comes from L’Oreal Paris, who have partnered with Prince’s Trust to improve confidence among young people. L’Oreal Paris have evolved from their ‘Because I’m Worth It’ strapline, to ‘All Worth It’, echoing their commitment to boosting young people’s self worth. L’Oréal Paris will run confidence courses quarterly at each of the 18 Prince’s Trust centres, addressing issues such as body language, communication and employability.
These are examples from large organisations, but any commitment – however small – is valuable. Emailing receipts to cut down on paper use and raising funds for a nominated charity are a couple of easy examples of making a commitment to CSR. At McQueenie Mulholland, we have made a commitment to offer marketing support to charities and local organisations and participate in fundraising events.
If you’re struggling for inspiration on what you could do to make a difference to society, we can help. Give us a call today on 01392 423 060.
Exeter needs art. In fact, all communities do and, during an event like AWE, we should perhaps take stock of why we do all indeed need art around us.
Now, this isn’t where I launch into a deep philosophical essay in defence of art’s historical development and place through millennia. But it is where I mention a few obvious and rational reasons why we’re pleased to see Art Week Exeter take place and are very happy to support it.
The reasons are numerous and, for me, obvious.
First up: wellbeing. Research conducted by Arts Council England indicates that subjective levels of wellbeing are generally reported to be higher in those with higher levels of arts and cultural engagement. This is supported by the statistic that nearly 60% of people are more likely to report good health if they have attended a cultural place or event in the last 12 months - so you had better visit at least one AWE exhibit!
Next: society. In contrast to what some have said, society does exist and it benefits in particular from arts and cultural activities. Participation in such events reduces social exclusion and isolation, and encourages community engagement. For example, secondary school students who engage in the arts at school are twice as likely to volunteer than those who don’t, and also 20% more likely to vote as young adults .
Third: Putting Exeter on the cultural map. Great food, drink, people, sport, countryside - there’s loads to be proud of in Exeter and we think AWE adds art to city’s existing cultural offering. In 2011, VisitBritain reported that nearly 10 million visitors to the UK involved cultural engagement, which accounted for almost 50% of all inbound tourists. Wouldn’t it be nice for Exeter to gain a greater share of that!
Finally, and sorry to bring it back to business, but art drives creativity, creativity drives innovation and innovation drives opportunities. Exeter, renowned as it is for having one of the region’s strongest and most active professional service sectors, isn’t well known for its creative sector. And this needs to change. AWE, in combining many of Exeter’s cultural highlights into one intense art party, magnifies our city’s creativity - and we know what that drives.
It’s for each of these reasons (plus others not mentioned to keep this post short) that McQueenie Mulholland is supporting Art Week Exeter, and we encourage all in and around our community to do so too.