McQueenie Mulholland

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The power of clear communication in business

Strategy, DesignJonathan AlderComment
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Clear communication can be the difference between success and failure in business. The ability to deliver the right message, to the right people, at the right time, is what sells products and changes behaviour.

It sounds simple - and obvious - but many organizations struggle to communicate clearly.

To create clear communication you need to do three things:

1/ Define your goal, your message and your audience

2/ Design the tools you need to communicate your message

3/ Deliver your message to your target audience

I’m going to be talking about this process, and how businesses can apply it to their communication activity in September. Spaces are limited, but if you would like to join us, just drop an email to jonathan@mcmu.co.uk.

The reasons for poor communication can vary. For businesses that offer a wide range of products or services, sharing so much information with customers can be challenging. In a competitive market it can be hard for a business to make what they offer sound different. Businesses offering a new way of doing things can struggle to explain what makes their approach better. Although the problems may be complex and diverse, the solution is simple.

Following this simple three step process – define, design, deliver – enables an organization to develop a framework for their communication, a framework which can be applied to any channel or media. Whether you’re planning your communication strategy for the next 12 months, or you’re preparing a presentation to a new potential client, this approach will help you to communicate more clearly and with greater impact.

If you’d like to know more about creating clear communication for your organization, come and join us on Wednesday 20th September. To secure your place just email me: jonathan@mcmu.co.uk


 

Photo by Clem Onojeghuo on Unsplash