How can small, local charities get more out of Christmas?
Christmas is the season of goodwill and can be a successful time of the year for charity fundraising. But how do small, local charities make the most out of Christmas?
Communications – who’s the expert?
With everyone calling themselves an ‘expert’ in their field, how do you truly know who the experts are? At McQueenie Mulholland we start with the facts and work together with our clients to develop a successful communications strategy. Find out more and contact us today.
Blogger….or blagger?
Thinking about using influencers in your marketing strategy? Read our top tips on how to make sure you get the most out of this type of marketing and reach the right people.
Customer focus is the key to breaking into a new market
Want to break into new markets? Focusing on the customer, and not your business is a grest place to start. Read more to find out why.
Top 5 reasons to use print marketing as a small, local business
Print marketing can sometimes be overlooked. Here are 5 reasons why it shouldn’t be, and why you should start using print marketing today.
The power of clear communication in business
Clear communication can be the difference between success and failure in business. The ability to deliver the right message, to the right people, at the right time, is what sells products and changes behaviour
Don’t just see the income potential of customers, see the influencer potential too
Over recent years much has been written about influencer marketing. Particularly how it can enable organisations to reach fresh new audiences, which have the potential to convert into paying customers. But do you recognise the influencer potential in your customers?
Top 10 tips when writing a blog
Want to start a blog on your business website but unsure how to get started? Here are our top 10 tips for creating a successful and professional blog.
What does your logo stand for?
Logos are more than just a badge. They’re a statement about the quality of your goods. What does your logo stand for?
Brand building: Where do you start?
Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start? The simple answer is, you start at the end: Where do you...
Why use direct mail in the 21st century?
There has been a seismic shift towards digital in marketing communications over the last few years, and we often find ourselves telling dubious clients that direct mail is still a very good option to promote their business. This recent study by Proactive Marketing...
Your social media following: A value not volume game
Do you place more value on the number of followers rather than the quality of followers you have on social media? You may be looking at it the wrong way, read more to find out why.
Building Relationships with Your Customers Through Storytelling
Storytelling has always been an integral part of our lives; from listening to the stories your parents read to you as a child, to when you’re telling stories to your friends. It’s a powerful psychological tool, used to evoke feelings and emotions within people and...
Third-party email lists – beware of the pitfalls
Being able to communicate directly with your customers is vital to any business. One of the ways that’s become more and more popular with businesses, when keeping in touch with their customers, is email communication. Whether it is through a monthly newsletter, or...
Don’t fall at the first hurdle, keep PR newsworthy
Getting your PR placed in news publications is no easy feat, but don’t fall at the first hurdle, always make sure your PR is newsworthy. Read more to find out how.
The Best Times To Post On Social Media
You’ve created some exciting, relevant and audience-focussed content for your social media channels. Now, the big question – when should you schedule the posts for maximum impact? We’ve read some of the latest studies into consumer behaviour to provide you with a...
What is Corporate Social Responsibility and how can it benefit your business?
More than ever, organisations are becoming aware of the importance of Corporate Social Responsibility (CSR), and growing more confident in vocalising their own commitments that they have made to society – whether that is in the form of charity donations, changes they...
What content should you post on each social media channel?
Social media acts as the voice for your brand, and is increasingly becoming the first port of call for potential customers doing their research into the product or service that you offer. After all, social media is free, instant and accessible to an engaged audience...
Lego: How it became the world’s most powerful brand
At a recent McQueenie Mulholland away day, we were asked to think about one brand that we’d love to work with – a fantasy client. Answers from our team were really varied, from Ecover to Land Rover and a good mix in-between, but one answer that stood out was from Sue...
5 Social Media Marketing Myths Debunked
Social media has created a whole new marketing opportunity for businesses. It’s a place where businesses can build brand awareness and a potentially larger customer base without spending thousands on traditional marketing activities. But there are a few misconceptions...
What you need to know about using social media for your business
We recently came across a situation where one of our brilliant clients wanted to start up a social media strategy for the first time. They’d dipped their toe in the water of Facebook on a personal level, and had heard from another marketing agency that they absolutely...