Don’t just see the income potential of customers, see the influencer potential too
Over recent years much has been written about influencer marketing. Particularly how it can enable organisations to reach fresh new audiences, which have the potential to convert into paying customers. But do you recognise the influencer potential in your customers?
Top 10 tips when writing a blog
Want to start a blog on your business website but unsure how to get started? Here are our top 10 tips for creating a successful and professional blog.
What does your logo stand for?
Logos are more than just a badge. They’re a statement about the quality of your goods. What does your logo stand for?
Brand building: Where do you start?
Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start? The simple answer is, you start at the end: Where do you...
Why use direct mail in the 21st century?
There has been a seismic shift towards digital in marketing communications over the last few years, and we often find ourselves telling dubious clients that direct mail is still a very good option to promote their business. This recent study by Proactive Marketing...
Your social media following: A value not volume game
Do you place more value on the number of followers rather than the quality of followers you have on social media? You may be looking at it the wrong way, read more to find out why.
Building Relationships with Your Customers Through Storytelling
Storytelling has always been an integral part of our lives; from listening to the stories your parents read to you as a child, to when you’re telling stories to your friends. It’s a powerful psychological tool, used to evoke feelings and emotions within people and...
Third-party email lists – beware of the pitfalls
Being able to communicate directly with your customers is vital to any business. One of the ways that’s become more and more popular with businesses, when keeping in touch with their customers, is email communication. Whether it is through a monthly newsletter, or...
Don’t fall at the first hurdle, keep PR newsworthy
Getting your PR placed in news publications is no easy feat, but don’t fall at the first hurdle, always make sure your PR is newsworthy. Read more to find out how.
The Best Times To Post On Social Media
You’ve created some exciting, relevant and audience-focussed content for your social media channels. Now, the big question – when should you schedule the posts for maximum impact? We’ve read some of the latest studies into consumer behaviour to provide you with a...
What is Corporate Social Responsibility and how can it benefit your business?
More than ever, organisations are becoming aware of the importance of Corporate Social Responsibility (CSR), and growing more confident in vocalising their own commitments that they have made to society – whether that is in the form of charity donations, changes they...
What content should you post on each social media channel?
Social media acts as the voice for your brand, and is increasingly becoming the first port of call for potential customers doing their research into the product or service that you offer. After all, social media is free, instant and accessible to an engaged audience...
Lego: How it became the world’s most powerful brand
At a recent McQueenie Mulholland away day, we were asked to think about one brand that we’d love to work with – a fantasy client. Answers from our team were really varied, from Ecover to Land Rover and a good mix in-between, but one answer that stood out was from Sue...
5 Social Media Marketing Myths Debunked
Social media has created a whole new marketing opportunity for businesses. It’s a place where businesses can build brand awareness and a potentially larger customer base without spending thousands on traditional marketing activities. But there are a few misconceptions...
What you need to know about using social media for your business
We recently came across a situation where one of our brilliant clients wanted to start up a social media strategy for the first time. They’d dipped their toe in the water of Facebook on a personal level, and had heard from another marketing agency that they absolutely...
7 Top Tips to Make Your Social Media, Social Again
Social Media has become one of the main ways that businesses reach out to their customers online. But with so many different channels, it can seem like a daunting task to keep your eye on them all at the same time. To overcome this, many businesses use scheduling...
Make Evergreen Content the Backbone of Your SEO strategy
Evergreen content is an important component of any content marketing strategy, but what exactly is it? Put simply, it is content which hasn’t got an expiration date. Writing content for your blog helps your website rank well in search engines. But, whilst some content...
Are Influencers a Worthwhile Marketing Strategy for Small, Local Businesses?
There’s a new face in the marketing world, the Influencer. Influencers are quickly becoming the ‘go-to’ for companies to reach those consumers who are turned off by traditional marketing and advertising strategies. But, what impact can Influencers have on small, local...
The 6 Principles of Persuasive Marketing
At the core of any marketing campaign is the desire to persuade consumers to buy your product or service. However, to be able to persuade somebody to do something, you must be in a position of influence. Getting yourself into an influential position to the consumer is...
Introducing our newest appointment – Emma Cottle
We’re pleased and excited to announce, due to growing demand for our services, our latest appointment to our team – introducing Emma Cottle. Since launching in 2014 we’ve experienced steady growth over the last two years and Emma Cottle takes up the newly created role...
Newsjacking: What is it and why do businesses do it?
The idea of newsjacking is simple; take a current event or news story and relate it to your business. But why do businesses do it, and what are the consequences if it goes wrong? The term ‘newsjacking’ was popularised in 2011 by David Meerman Scott, in his book...