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How to get the most out of Christmas as a small, local business

Marketing, StrategySarah Thom

Christmas is big business in the UK. Although the holiday sales season may only last 5-6 weeks, it is worth a staggering £70 billion to the UK economy. So, thinking about how we can help local, independent businesses get a piece of this and make the most out of the season; here are our top 5 recommendations for the holiday period:

1.      Rewards: Christmas is a great time to reward your loyal customers and make them feel valued. A lovely way to do this is to give them exclusive deals or discounts during the Christmas period. You could send vouchers or discount codes to their addresses, or through email. It has been found that people who receive vouchers are likely to spend more than the voucher is worth, meaning that there could be a lot to gain.

2.      Acknowledgment: Another way to thank your customers and make them feel valued is to send them Christmas cards. This has two functions; it makes them feel valued by your company and also serves as a gentle reminder that you are there. This combination means that they will be more likely to return to you for your services. You could even send out ‘Thank You’ emails that are Christmas themed, thanking them for their custom through the year and wishing them a Merry Christmas.

3.      Contests: This is a great way to get your customers to engage with your business. Use social media and your website to promote the contest and ask people to submit their entries for a prize. This is a fantastic way to promote your business and engage people in a fun way.

4.      Collaborations: Work with other local businesses to provide giveaways that will get people talking. Both businesses will benefit from the extra exposure during the Christmas period and it may even lead to further collaborations in the future, as well as reaching out to both customer bases.

5.      Giveaways: Another way to promote your business this season is to have a giveaway. This entails giving each customer a small token gift with their purchase. These are fantastic as your customers will talk about your giveaway to other people, both promoting your business and also potentially leading to more sales from new customers.

These are just 5 of the great ways that you can increase customer interaction and promote your business this Christmas season. Get in touch with us today if you would like to discuss how your business can benefit from the season and what we can do to help.