If you’re a small charity, then legacy fundraising can seem like a daunting prospect. How are you going to approach the people who support you and talk to them about leaving a gift in their will? Death is a tricky subject to broach, especially with people who help your charity to continue to make a difference in the community. But legacy fundraising doesn’t need to be daunting, there are a number of ways in which you can approach the subject in a relaxed and comfortable manner.
We can help you to set up your legacy fundraising programme, and even run it for you if you do not have the time to do it yourself. We will work closely with you to ensure that the bespoke programme we design for you is exactly what you want and will achieve all your legacy fundraising goals.
There are two main ways in which you can approach legacy fundraising; you can talk directly with the people who support you about leaving a legacy in their will, or you can raise awareness for your programme through indirect ways such as newsletters and social media. By raising awareness you are not directly asking people to leave you a legacy in their will, but instead informing them about your programme and giving them a bit of information about it.
An important thing to know about legacy fundraising is that there are two distinct types; pecuniary and residual. Pecuniary legacies are when a person specifies a certain amount of money that they want to donate to your charity in their will, whilst residual legacies are when a person does not specify an amount but instead leaves whatever is left over after all their pecuniary bequests are given, to your charity. It is important to know this as with residual legacies you do not know exactly the amount of money which is going to be left to your charity in the donor’s will – making forecasting more tricky.
If you would like more information about how we can help you establish and manage your legacy fundraising programme then contact us today, where we will be happy to discuss your options and help you decide the best way to approach legacy fundraising for your charity.