Crowdspeaking tools can help you to cut through the noise and deliver your message more effectively. But what exactly is it? And how do you use it successfully?
Business is as much about what you know, as who you know. At McQueenie Mulholland we know the value of building and maintaining relationships with our clients, and Being Human is at the heart of everything we do.
Having a successful communications strategy is vital for any organisation, especially small, local charities. Read more about our top tips for developing a successful strategy today.
Do you target your PR? If not, you could be missing the mark. Read more about why targeting your PR is important.
Making a distinction between your communication and fundraising strategies as a charity is important to ensure that you get the most out of both. Read more to find out about how to build successful communication and fundraising strategies for your charity.
Read our top hints and tips on how to stay focussed and plan ahead during the quieter times of the year.
It has never been easier to communicate with your customers online, but with the proliferation of social media and blogs has come a number of bad copywriting habits. Do you fall into any of these common copywriting traps?
Christmas is the season of goodwill and can be a successful time of the year for charity fundraising. But how do small, local charities make the most out of Christmas?
With everyone calling themselves an 'expert' in their field, how do you truly know who the experts are? At McQueenie Mulholland we start with the facts and work together with our clients to develop a successful communications strategy. Find out more and contact us today.
Thinking about using influencers in your marketing strategy? Read our top tips on how to make sure you get the most out of this type of marketing and reach the right people.
Want to break into new markets? Focusing on the customer, and not your business is a grest place to start. Read more to find out why.
Print marketing can sometimes be overlooked. Here are 5 reasons why it shouldn't be, and why you should start using print marketing today.
Clear communication can be the difference between success and failure in business. The ability to deliver the right message, to the right people, at the right time, is what sells products and changes behaviour
Over recent years much has been written about influencer marketing. Particularly how it can enable organisations to reach fresh new audiences, which have the potential to convert into paying customers. But do you recognise the influencer potential in your customers?
Want to start a blog on your business website but unsure how to get started? Here are our top 10 tips for creating a successful and professional blog.
Logos are more than just a badge. They’re a statement about the quality of your goods. What does your logo stand for?
Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start? The simple answer is, you start at the end: Where do you want to be? What’s your goal?
It doesn’t matter what your goal is, but it needs to be something you can measure, so you can gauge whether you’re making progress, or not. (If you’re not making progress something isn’t working, so you need to change it). Your goal might be a financial one – a certain level of income or a specific profit margin. Or it could be something like market share, or the number of customers you have each month, both tangible figures that are easy to measure, but not financial.
To do that you need to take a look at your organisation and consider two things: the internal perspective and the external perspective.
Once you know where you’re going, you can begin to plan your journey. To complete your journey in the most efficient way, and make the best use of your resources, be sure to build the right brand for your business. To do that you need to take a look at your organisation and consider two things: the internal perspective and the external perspective.
The internal perspective will help you to identify the purpose and values at the heart of your organisation; what it is that drives you. The external perspective will give you insight into your customers and your competitors; the people who will help you to achieve your goal (your customers) and those organisations that could slow your progress (your competitors).
When you have taken your organisation through this process you are in a position to start brand building – to build a brand that captures the personality of your organisation. The more clearly you are able to communicate this, the easier you will find it to appeal to your target audience and stand out from your competitors. It’s this clarity of communication that will help you to reach your goal and turn your passion into success.
So what do you need to do next?
There has been a seismic shift towards digital in marketing communications over the last few years, and we often find ourselves telling dubious clients that direct mail is still a very good option to promote their business.
This recent study by Proactive Marketing found that 70% of consumers feel like they receive too many emails – which, when we think about it, is something we can probably all empathise with. InfoTrends found that 66% of direct mail is opened – and 86% of direct mail is read for a minute or more, compared to an average 11.1 seconds for email.
Here are a few more reasons why you should consider Direct Mail:
1. It stands out and cuts through the clutter
In contrast to the daily deluge of emails into people’s inboxes, a carefully-targeted piece of direct mail can capture their attention. Once you have piqued the recipient’s interest with a visually pleasing and clearly branded letter, you are more likely to get your message across.
2. It’s more reliable and more likely to get a positive result
Direct mail response rates outperform digital channels by a long shot, as found in a recent study. Direct mail achieves a 3.7% response rate, whereas digital channels see a combined response rate of just 0.62%. It is a more expensive medium, but you can’t argue with those statistics.
3. It’s more personal
Email users are in a rush – they are checking their inboxes on their commute, whilst at lunch or before dinner. They don’t have time for emotions, and are only using a little of their headspace to absorb the content. Direct mail can provide readers with both space and time to absorb material in their own time. 84% of consumers reported that personalisation made them more likely to open a direct mail piece.
4. You can integrate it
Using direct mail doesn’t mean that you have to use this medium in isolation – far from it. Research suggests that using more than one method increases effectiveness by 24% on average over using individual methods on their own.
Have we convinced you? If you’d like help creating compelling direct mail for your campaign, let us help you communicate your message. Call us today on 01392 423060.
Do you place more value on the number of followers rather than the quality of followers you have on social media? You may be looking at it the wrong way, read more to find out why.
Storytelling has always been an integral part of our lives; from listening to the stories your parents read to you as a child, to when you’re telling stories to your friends. It’s a powerful psychological tool, used to evoke feelings and emotions within people and build relationships – something that has not escaped the attention of companies and brands in marketing themselves.
Consumers no longer want to just buy the “best” products, but want to buy from businesses that share their beliefs and values. It’s because of this, that storytelling has become an important tool in the tactical marketing toolbox.
Marketing through storytelling is the indirect sell, it positions your business to the consumer, rather than explicitly sells the product itself. And it can be used by businesses big or small.
So how do you do it?
The cornerstone of any successful storytelling campaign is understanding your businesses own characteristics and values, and how these resolve the pain points of customers who buy from you.
By pinpointing the answers to these questions, you’re not only on your way to being a storytelling success but also understanding the strengths of your brand.
Below we give you some handy pointers on how you can build up engaging storytelling in your campaigns:
● Don’t just share statistics – people remember stories much more than they remember facts and figures.
● Use real stories, or at least ones based on real stories – you will receive a negative response if consumers perceive you to be false.
● Use your employees, they are a great resource – ask them what they like about your company and why they chose to work there. Then use these stories in your campaign.
● Use descriptive language – the aim of storytelling is to evoke feelings and emotions, so make sure that you use language which will do these things. Imagine a time when you picked up a book to read, or found a blog post, but when you started to read it you found that you felt nothing – did you carry on reading it? Or did you discard it and forget it altogether?
● Write about WHY you do what you do, not WHAT you do. Your unique story and ethos behind your company is what will draw people in and keep them interested much longer than your latest product.
Storytelling is a great way to build stronger relationships with your customers. So, why not get started on your story today?