Many influencers do not want their social media feeds to be full of ‘ADs’ so will be aware of the fact that they need to produce some genuine sounding content too.
As we start a new academic year, it’s a good time to reflect on our priorities. As a Trust and Grant funding specialist, people are often surprised that I spend so much time doing research.
Our nimble, out-going marketing communications agency is looking to recruit a highly able Account Manager for Maternity Cover.
Crowdspeaking tools can help you to cut through the noise and deliver your message more effectively. But what exactly is it? And how do you use it successfully?
Business is as much about what you know, as who you know. At McQueenie Mulholland we know the value of building and maintaining relationships with our clients, and Being Human is at the heart of everything we do.
Having a successful communications strategy is vital for any organisation, especially small, local charities. Read more about our top tips for developing a successful strategy today.
Do you target your PR? If not, you could be missing the mark. Read more about why targeting your PR is important.
Making a distinction between your communication and fundraising strategies as a charity is important to ensure that you get the most out of both. Read more to find out about how to build successful communication and fundraising strategies for your charity.
Read our top hints and tips on how to stay focussed and plan ahead during the quieter times of the year.
It has never been easier to communicate with your customers online, but with the proliferation of social media and blogs has come a number of bad copywriting habits. Do you fall into any of these common copywriting traps?
Christmas is the season of goodwill and can be a successful time of the year for charity fundraising. But how do small, local charities make the most out of Christmas?
With everyone calling themselves an 'expert' in their field, how do you truly know who the experts are? At McQueenie Mulholland we start with the facts and work together with our clients to develop a successful communications strategy. Find out more and contact us today.
Thinking about using influencers in your marketing strategy? Read our top tips on how to make sure you get the most out of this type of marketing and reach the right people.
Want to break into new markets? Focusing on the customer, and not your business is a grest place to start. Read more to find out why.
Print marketing can sometimes be overlooked. Here are 5 reasons why it shouldn't be, and why you should start using print marketing today.
Clear communication can be the difference between success and failure in business. The ability to deliver the right message, to the right people, at the right time, is what sells products and changes behaviour
Over recent years much has been written about influencer marketing. Particularly how it can enable organisations to reach fresh new audiences, which have the potential to convert into paying customers. But do you recognise the influencer potential in your customers?
Want to start a blog on your business website but unsure how to get started? Here are our top 10 tips for creating a successful and professional blog.
Logos are more than just a badge. They’re a statement about the quality of your goods. What does your logo stand for?
Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start? The simple answer is, you start at the end: Where do you want to be? What’s your goal?
It doesn’t matter what your goal is, but it needs to be something you can measure, so you can gauge whether you’re making progress, or not. (If you’re not making progress something isn’t working, so you need to change it). Your goal might be a financial one – a certain level of income or a specific profit margin. Or it could be something like market share, or the number of customers you have each month, both tangible figures that are easy to measure, but not financial.
To do that you need to take a look at your organisation and consider two things: the internal perspective and the external perspective.
Once you know where you’re going, you can begin to plan your journey. To complete your journey in the most efficient way, and make the best use of your resources, be sure to build the right brand for your business. To do that you need to take a look at your organisation and consider two things: the internal perspective and the external perspective.
The internal perspective will help you to identify the purpose and values at the heart of your organisation; what it is that drives you. The external perspective will give you insight into your customers and your competitors; the people who will help you to achieve your goal (your customers) and those organisations that could slow your progress (your competitors).
When you have taken your organisation through this process you are in a position to start brand building – to build a brand that captures the personality of your organisation. The more clearly you are able to communicate this, the easier you will find it to appeal to your target audience and stand out from your competitors. It’s this clarity of communication that will help you to reach your goal and turn your passion into success.
So what do you need to do next?