by Rob Mulholland | Communications
Setting objectives for your charity’s communications and fundraising strategy by Rob Mulholland Many charities fail to make the distinction between their communication and fundraising strategies and, by default, also blur the line between the objectives of each too....
by Rob Mulholland | Marketing
Don’t just see the income potential of customers, see the influencer potential too by Rob Mulholland Over recent years much has been written about influencer marketing. Particularly how it can enable organisations to reach fresh new audiences, which have the potential...
by Rob Mulholland | Marketing
Your social media following: A value not volume game by Rob Mulholland I was recently asked by someone, “How big is your social media following on Twitter? “About a thousand”, I replied, which in their opinion was somewhat underwhelming for a communications agency...
