Communications – who’s the expert?

Communications – who’s the expert?

Communications – who’s the expert? by Eleanor Yeo  We’re constantly amazed by the number of people in our marketplace who call themselves ‘experts’. Whether it’s marketing, social media, PR, web development, SEO, design … there are a plethora of people who claim...

Third-party email lists – beware of the pitfalls

Third-party email lists – beware of the pitfalls by Eleanor Yeo Being able to communicate directly with your customers is vital to any business. One of the ways that’s become more and more popular with businesses, when keeping in touch with their customers, is email...

Our Top 5 Messaging Do’s and Don’t’s

Our Top 5 Messaging Do’s and Don’t’s by Eleanor Yeo We often find that the first task for any organisation is to clarify their message. It sounds so simple doesn’t it? All you need to do is define exactly what it is that you’re trying to say. But so...