Customer focus is the key to breaking into a new market by McQueenie Mulholland If you want to launch your products into a new market you need outstanding customer focus. Take a lesson from KFC. In 1987 they launched the brand in China, with their famous ‘Finger...
Top 5 reasons to use print marketing as a small, local business by McQueenie Mulholland Successfully promoting your small, local business can involve a lot of time, and money. But what if we told you that there is a marketing media that can be utilised by small, local...
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