What does your logo stand for?

What does your logo stand for?

What does your logo stand for? by McQueenie Mulholland What does your logo stand for? Logos – or marks, or brands – have been used to establish the origin of products for centuries. But they’re more than just a badge. They’re a statement about the quality of your...

Brand building: Where do you start?

Brand building: Where do you start? by McQueenie Mulholland Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start?...