What does your logo stand for?

What does your logo stand for?

What does your logo stand for? by McQueenie Mulholland What does your logo stand for? Logos – or marks, or brands – have been used to establish the origin of products for centuries. But they’re more than just a badge. They’re a statement about the quality of your...

Brand building: Where do you start?

Brand building: Where do you start? by McQueenie Mulholland Your brand is a powerful tool. It will help you fulfil your dreams and aspirations. It will take your organisation from where you are now, to where you want to be – if you use it well. So, where do you start?...

Why use direct mail in the 21st century?

Why use direct mail in the 21st century? by McQueenie Mulholland There has been a seismic shift towards digital in marketing communications over the last few years, and we often find ourselves telling dubious clients that direct mail is still a very good option to...